OSWEGO — The 49th NAPA Auto Parts Super DIRT Week will boast more than a $400,000 total purse for the week of racing (Oct. 6-10), which couldn’t be accomplished without the support of new and long-lasting sponsors.

Earlier this year, NAPA Auto Parts announced it was extending its partnership with Super DIRT Week with a multi-year deal, which will include the 50th edition of the historic event. This year will mark the ninth consecutive year that NAPA has served as the title sponsor.

“NAPA Auto Parts is thrilled to be a part of the history and legacy of Super DIRT Week,” said Ryan Nowitzke, general manager of NAPA Syracuse. “We look forward to seeing our dedicated, hard-working race fans from across the Northeast spend the week in central New York at Oswego Speedway and surrounding racetracks. Nothing compares to the excitement and drama of Super DIRTcar Series racing at Super DIRT Week. It takes a lot of ‘NAPA Know How’ to get to the top level of dirt racing.”

NAPA isn’t the only well-known partner returning, as well. Billy Whittaker Cars & Trux enters its fifth consecutive season as the sponsor of the Super DIRTcar Series 200-lap, $50,000-to-win, main event (Sunday, Oct. 10).

“Super DIRT Week is a special event with an amazing community of race fans and I’m proud to have Billy Whittaker Cars & Trux continue to play a key role,” Billy Whittaker said. “This has been a tremendous partnership throughout the years as we all work to produce the best dirt car racing we can in the Northeast.”

The familiar gold bowtie will be present for the DIRTcar Sportsman main event once again for the Chevrolet Performance 75 — taking place on Sunday, Oct. 10.

When it comes to the essential tires and fuel, Hoosier Racing Tire and VP Racing Fuels have become synonymous with NAPA Super DIRT Week and DIRTcar Racing throughout the Northeast. They’ll both continue to be suppliers of those essentials for competitors throughout the week.

DIRTVision joins NAPA Super DIRT Week as the new official live broadcast partner this year. The entire week of racing from Oswego Speedway, Brewerton Speedway and Weedsport Speedway will be broadcast live with expert play-by-play announcing, an in-depth pit reporter and superior camera action — including drone coverage. There will also be jumbotrons at every race for fans in the grandstands. 

“We’re very excited to showcase to the Northeast fans that can’t be at the track the expert coverage and storytelling DIRTVision has to offer,” DIRTVision General Manager Jim Chiappelli said. “We have a lot of exciting things in store that will make them feel like they’re still a part of Racing’s Biggest Party.”

More than $20,000 in total special awards will be available to drivers in all four divisions (Super DIRTcar Series, DIRTcar 358 Modified, DIRTcar Sportsman and DIRTcar Pro Stock) with awards for all four coming from SRI Performance (Pole Award), Low-E Insulation (Outside Pole Award), St. Lawrence Radiology (Last Chance Showdown), Bart Contracting (Hard Luck Award), K1 Race Gear (Last Car/Finisher Award), Fastline Performance (Halfway Feature Leader Award), Integra (Last Car on the Lead Lap) PJC Spray Foam (Lap 50 Leader Award) and Penske Racing Shocks (Hard Charger Award). Area Auto Racing News will also again present the Best Appearing Car award for each division.

Beyond those sponsors, NAPA Super DIRT Week counts on many other key sponsors and partners, including: SIS Insurance, Automotive Racing Products, A-Verdi, ASI Race Wear, Best Western Plus-Oswego, Beyea Custom Headers, Bicknell Racing Products, City of Oswego, C&S Companies, Clarion Hotel-Oswego, Cometic Gasket, COMP Cams, Drydene, Empire Golf Cars, Fast Shafts, FireAde, Fox Factory, Gypsum Express, Integra Racing Shocks, Intercomp, iRacing, MSD, Penske Racing Shocks, Racing Electronics, Tracey Road Equipment, and Wrisco Aluminum.

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