OSWEGO — Local real estate agents and clients of Century 21 Galloway Realty are settling into a new office in the center of Oswego at East First Street on the Oswego River.
Property buyers and sellers will now receive Century 21 Galloway Realty services out of 120 E. First St., Suite 3A, in Oswego, one of the units that came with Pathfinder Bank’s recent acquisition of the former Oswego City School District Education Center.
Century 21 Galloway Realty had recently occupied the office at 7 Bridie Square. The move to the new location occurred about two weeks ago.
The agency’s relocation comes at the tail of Century 21’s corporate rebranding campaign to give the company’s appearance a “more modern look,” with a “refreshed” color palette and sleek logo typeface, according to Business Manager Elaine Galloway.
“Last spring of 2018, Century 21 corporate did rebranding where they changed all of the signage from the old gold color to the new one to make it a more modern look,” Galloway said in an interview with The Palladium-Times on Tuesday. “It just snowballed into this whole new idea of changing the look and feel of our office to go along with what Century 21 was doing at the corporate level.”
The suite became available in October 2018 after Oswego City School District officials sold the district’s Education Center to Pathfinder Bank for $1.8 million. Century 21 Galloway Realty shares the former Education Center building with Aqua Spa Float Center, a health and wellness boutique; and Harbor Eye Associates’ Oswego office.
“We were in a location that we’ve kind of outgrown,” said real estate broker Bill Galloway. “We’ve been adding new real estate agents and didn’t really have enough space to spread out and work properly. The space we have now allows us to work more closely with clients.”
The Century 21 corporate leadership team said the new look allows the company’s 8,000 independently operated franchise brokers to project a more modern and relevant image to prospective property buyers and sellers.
“Ultimately, we believe this new identity delivers an enormous amount of value to our members — helping our affiliated brokers and agents to stand out and attract more prospects than ever before,” the company’s rebranding announcement stated.
Elaine Galloway said the new space, bolstered by 800 more square feet, has more of a “modern, office setup,” for agents to consult with clients and is more “conducive to a better working environment,” compared to their former office.
“As far as the work environment goes, we put in work stations for the agents and it’s all very functional,” she said, adding that the former Bridie Square office had “desks set up and things were out in the open.”